Innovation

The death of Steve Jobs earlier this week was sad news for the world over. He’s considered to be one of the greatest innovators of all time, and he has certainly changed the way we go about our day-to-day lives. His commitment and persistence with Apple, and its products, has made them into one of the biggest companies world wide, and has changed how we interact with each other forever.

This got me thinking, I wonder who, or what, will be the future for music, and the people that write about it? Clearly the internet has changed everything, but it’s the things that the web lets us do that will shape our existence. Twitter, for example, has become so powerful that it’s given everybody a voice. Although not every tweet is of value, it’s connected people all over the world, and completely altered the way we find out news. Such a simple idea, yet so formidable. It’s become a necessity for everyone in the creative industry to have one.

On the other end of the scale we have magazines. They will always be in existence thanks to their ascetically pleasing values. There’s nothing quite like flicking through a glossy mag filled with images and words yet, there’s a massive demand for so much more than what they offer. People want to be able to watch videos, chat to others, and interact with every aspect of a publication. There’s no wonder the Ipad was invented when you think about it. They allow the reader to do all of the above, plus so much more, and it’s this bridging between the two formats that is key to the future of journalism. If you push either of them to one side then you’re doomed to fail.

The next five years are going to be very interesting in the journalistic world, and as writers we need to embrace all aspects of both analog and digital platforms in order to expand our horizons. After all it will be us that help bridge more gaps within the industry and cultivate new ideas that will further expand our abilities to bring news, opinions, ideas etc. to a wider audience.

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